They NYC

Product & Graphic Design for Platino

They NYC

Product & Graphic Design for Platino

3 adults celebrating LGBTQ+ pride. A man in the middle is holding a pride flag and wearing a They NYC Strips T-Shirt from 2021. It says "they nyc / mmxxi / love over hate"
Named after they/them pronouns often used by non-binary and gender non-conforming individuals, They NYC is a premium fashion brand owned by Platino. Consisting of 4 collections, updated yearly in June, there's designs for those out and proud and those that need-- or want, something more subtle. The variety in designs allows They to reach a wide audience, including those that just like the designs of our sleek items.
I'm the lead designer for They NYC, and have managed every product released for the brand. Inspiration comes from many places-- sometimes it can be Gilbert Baker's pride flag, other times Daniel Qaesar's progress pride flag. Other times, inspiration may come from specific identities, like the They Trans collection. Many of the recent designs, however, started as an idea that suddenly appeared.
Graphic Design Elements
They Updated Logo Black
They Updated Logo Black
They Updated Logo White
They Updated Logo White
They Classic Logo White
They Classic Logo White
They Sleeve Print Black
They Sleeve Print Black
They Sleeve Print White
They Sleeve Print White
Product Design Elements
Dots Dad Hat
Dots Dad Hat
Equality T-Shirt
Equality T-Shirt
Trans T-Shirt
Trans T-Shirt
Trans Sneakers
Trans Sneakers
Dots Beanie
Dots Beanie
Stripes T-Shirt
Stripes T-Shirt
Stripes Hoodie
Stripes Hoodie
Abstract Sneakers
Abstract Sneakers
Abstract T-Shirt
Abstract T-Shirt
The Square T-Shirt
The Square T-Shirt
The Square T-Shirt (2)
The Square T-Shirt (2)

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